If you are thinking about starting a pressure washing company, make sure to prepare and budget for a marketing campaign that includes both short and long-term goals and benchmarks.
You will need to sell jobs regularly to keep the power washing company running. Although many new pressure washing business owners view lead generation from a sales angle, strategic inbound marketing is a much more effective way to expand the company over time.
If you are tech-savvy and comfortable dealing with Google Ads or social media platforms, doing it yourself might be the most cost-effective option. However, there might be more efficient ways for you to invest your time from a big-picture viewpoint. If that is the case, even if you are not too familiar with marketing strategies, it is probably best to outsource the marketing.
Develop A Marketing Strategy For Your Company
- Develop a Website
To encourage clients to your company in 2020, you will need a website. It not only establishes a way for clients to reach you, but it also maintains your credibility. Potential customers are more likely to believe that your firm is genuine and that you can finish their job to their specifications if you have a company website.
Your website should provide important information about your business, such as the services you provide, contact information, and links to your social media accounts.
- Marketing on Social Media
Social networking is an excellent way to reach out to new customers to advertise your services. What sites, on the other hand, can you use? Because of its growing user base, which includes those who are more likely to buy a home, Facebook is usually the best option.
To gain visibility for your company, you can post photos of your offerings, consumer reviews, and any new deals. To bring loyal customers up to date with the new deals and service services, invite them to join you on social media.
- Marketing Using Word-of-Mouth
Word of mouth marketing is a more common form of marketing that entails collecting and publicizing consumer testimonials to get potential customers to use the services. People are more inclined to believe what you have to say for your services than what you have to say yourself.
- Paid Advertising
Paid ads come in a variety of shapes and sizes. Paid advertising, which ranges from broadcast commercials to internet ads, is mostly reserved for companies with bigger budgets and a need to expand more quickly. However, paid ads are best left for later in the company activities because they can be very expensive.
- Use Flyers
When it comes to service-based companies, flyers or print ads are the most popular marketing tactic. It functions and with good cause. You will easily gain visibility to many new customers by producing and circulating flyers to local communities.
On your flyers, you should provide the basics of your firm, such as your organization’s name, the services you provide, and how they can contact you. Companies will either place flyers in paper boxes or send them to customers’ doorsteps. You may want to try getting your flyers shipped. This is more expensive, but it has a higher exchange rate.
- Door-To-Door Marketing
Door-to-door advertisement is another common form of advertising for service-based companies. This entails meeting new customers at their homes and conversing with them. This approach can take the most time and effort, but it can be more effective than other marketing methods.
- Vehicle Wraps
In the service sector, vehicle wraps are a popular means of marketing. What is the reason for this? They are efficient at having consumers call without requiring much effort on their part. This low-cost method of obtaining leads is incredibly effective. A car wrap will set you back a couple of thousand dollars, but it will always pay for itself in the first few years of operation. A vehicle wrap, therefore, defines the company as genuine and reliable.
At the end of the day, you will need to think about your strong suits while organizing your day-to-day plans and be willing to outsource when it makes sense. You are going to need to devise a strategy for finding new customers for your services.